UTM Builder
Build clean, correctly-formatted UTM campaign URLs so you can track exactly where your traffic and conversions come from in Google Analytics or any analytics platform.
How to use the UTM Builder
Enter your destination website URL.
Fill in campaign source (e.g. newsletter, google), medium (e.g. email, cpc) and campaign name.
Optionally add term and content to differentiate keywords or ad variations.
Copy the generated URL and use it in your campaign links.
Frequently Asked Questions
Frequently asked questions about the UTM Builder
What are UTM parameters?+
UTM parameters are tags added to a URL that tell analytics tools where your traffic came from. The standard parameters are source, medium, campaign, term and content.
What's the difference between source and medium?+
Source is where the traffic originates (e.g. 'newsletter', 'facebook'). Medium is the marketing channel type (e.g. 'email', 'cpc', 'social'). Together they let you segment traffic precisely.
Will UTM parameters affect my page or SEO?+
No. UTM parameters are only used for tracking and do not change the content of the page. Search engines generally ignore them or treat the URL as a duplicate of the canonical page.