Conversion Rate Calculator
Calculate your conversion rate — the percentage of visitors, leads or clicks that complete a desired action.
Conversion Rate
3%
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How to use the Conversion Rate Calculator
Enter the total number of visitors, sessions or leads.
Enter the number that converted (made a purchase, signed up, etc).
The calculator shows your conversion rate as a percentage.
Conversion Rate Formula
Conversion Rate (%) = (Conversions ÷ Total Visitors) × 100Example
- 1.Visitors: 5,000
- 2.Conversions: 150
- 3.Conversion rate = (150 ÷ 5,000) × 100 = 3%
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Frequently Asked Questions
Frequently asked questions about the Conversion Rate Calculator
What is a good conversion rate?+
It varies by industry and channel — ecommerce sites often convert at 1–4%, while highly targeted landing pages can convert much higher. Track your own trend over time rather than chasing an industry average.
How can I improve my conversion rate?+
Common levers include clearer calls to action, faster page load times, more trustworthy design, better-targeted traffic, and reducing friction in checkout or sign-up forms.
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