CPM Calculator

Calculate your CPM — the cost per 1,000 impressions — to compare the price of reach across campaigns and platforms.

Total ad spend

Total impressions

CPM (per 1,000 impressions)

$2.00

How to use the CPM Calculator

Enter your total advertising spend.

Enter the total number of impressions your ad received.

The calculator shows your CPM — the cost per 1,000 impressions.

CPM Formula

CPM = (Total Ad Spend ÷ Total Impressions) × 1,000

Example

1.Ad spend: $300
2.Impressions: 150,000
3.CPM = ($300 ÷ 150,000) × 1,000 = $2.00

Frequently Asked Questions

When should I use CPM instead of CPC?+

CPM is most useful for brand awareness campaigns where the goal is reach and visibility rather than direct clicks or conversions.

What is a typical CPM?+

CPM varies enormously by platform, audience and season — from under $1 to well over $30. Compare your CPM against your own historical campaigns for the most meaningful benchmark.

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